Fujifilm’s House of Photography Studio Sydney
Showroom and Hire Studio
The Brief
Fujifilm's House of Photography in Sydney required a professional studio to support both their retail showroom experience and hire studio offering. The space needed to function as a demonstration environment for Fujifilm equipment while also being fully capable as a working photography and video studio.
The Build
Dragon Studio Solutions designed and installed a 40m2 white cyclorama studio within the House of Photography space. Measuring 2.3m x 3.6m x 3.5m, the studio was built to maximise the available footprint while providing a seamless white background suitable for product photography, portraiture, and video production. The cyc wall creates an infinity effect that eliminates visible floor-to-wall joins.
Key Features
40m2 in-house white cyclorama photography studio, Sydney
Seamless white cyc wall — infinity effect with no visible joins
Dual-use: showroom demonstration and hire studio
Suitable for product photography, portraiture, and video
Compact and efficient footprint for retail environment
The Outcome
The House of Photography studio now serves as both a live demonstration space for Fujifilm equipment and a bookable hire studio for photographers and content creators. The white cyclorama delivers a professional-grade shooting environment in a compact footprint that integrates naturally into the retail space.