Glassons Fashion
In-House Fashion Photography Studio
The Brief
Glassons, a fashion retailer expanding its Australian presence, needed an in-house fashion photography studio in Sydney. Their existing setup was functional but cramped, making it difficult to light the background separately from the subject — a key requirement for the brand's signature clean white aesthetic.
The Build
Dragon Studio Solutions consulted on the studio design and delivered a white cyclorama studio to replace the paper roll system used in the existing space. Building a cyc allowed the team to light the background independently, giving precise control over how bright or neutral it appears. Acoustic treatment was added to support any video production requirements alongside the photography workflow.
Key Features
In-house white cyclorama fashion photography studio, Sydney
Independent background and subject lighting control
LightPro LED lighting system installed
Acoustic treatment for video production capability
Designed for high-volume new-season catalogue shoots
The Outcome
Glassons now photographs new season product lines in-house with a consistent white background that matches their brand across every image. The cyc's independent lighting control means the team can easily adjust the look without reshooting — increasing throughput and reducing the cost per product image.