H.A.G. IMPORT CORP

The Brief

H.A.G. Import Corp, the Australian distributor behind Maxwell and Williams, Casa Domani, Krosno, and WOLL homewares, needed a professional in-house studio to produce photography and video content across their brand portfolio. The studio had to handle a wide range of product types — from glassware to cookware — with the flexibility and quality their internationally recognised brands demand.

The Build

Dragon Studio Solutions designed and installed a comprehensive in-house e-commerce and brand content studio featuring a white cyclorama, ceiling track lighting system, motorised background system, and acoustic treatment. The studio is built for versatility — able to handle small product close-ups through to larger lifestyle configurations within the same space.

Key Features

• In-house e-commerce and brand content studio for homewares

• White cyclorama — seamless backdrop for product and lifestyle photography

• LightPro ceiling track lighting system

• Motorised background system with multiple backdrop options

• Acoustic treatment for video production

• Versatile configuration for small product and large lifestyle shoots

The Outcome

H.A.G. Import Corp now produces catalogue photography and brand video content across all their homewares brands in-house. The studio gives the team the control and flexibility to produce content that matches the visual standards of internationally distributed brands — without the cost and lead time of external production.