H.A.G. IMPORT CORP

Client Overview

H.A.G is a forward-thinking, privately owned Australian company known for designing and distributing globally recognised homeware brands like Maxwell & Williams, Casa Domani, Krosno, and WOLL. With a legacy spanning nearly 60 years, H.A.G has grown from a garage-based business to an international success story and a trusted name in homewares.

The Brief

H.A.G required a professional in-house studio to produce high-quality photography and video content for its brands. The space needed to be technically advanced, versatile, and visually refined, capable of handling a wide range of content—from product shoots to marketing assets.

Key Requirements

A durable and seamless white cyclorama

Advanced RGBWW lighting systems

Multiple motorised and fabric backdrops

Thoughtful power and ceiling rig integration

Easy-to-use studio infrastructure for in-house teams

What We Delivered

Studio Infrastructure

5m x 3m single-sided white cyclorama (reinforced for durability)

Matt black walls and ceiling for maximum light control

Carpet deglueing and suspended ceiling removal

Custom ceiling power points and wall outlets

Lighting & Rigging

LightPro Pantograph System (Dual ceiling track x 2)

LightPro StudioLine 720XL Bicolor LED Panel

LightPro Shark 1200 Bi-Colour & Shark 7000SL 700W Lights

LightPro 4000XL RGBWW LED Studio Lights

RGB Tracklight system with full wireless control

Rosco #216 White Diffusion for soft, even lighting

Backdrops & Accessories

Motorised 4-roll background system

Green screen, white, black & grey velvet backdrops

LightPro Expan Set A for seamless paper rolls

Shooting table for tabletop product work

Education & Setup

Lighting education & training sessions

Camera setup and studio workflow training

Lighting rig installation & testing

Results

The final studio is a clean, flexible, and visually impressive space that empowers the H.A.G creative team to deliver top-tier content efficiently and confidently. With cutting-edge gear, intuitive rigging, and professional lighting control, the studio is built to serve evolving brand and production needs.