L'Oréal
In-House Studio
The Brief
L'Oréal approached Dragon Studio Solutions to transform a standard Sydney office space into a multi-functional production studio capable of handling training videos, social media content, product demonstrations, and livestreaming. The existing space had exposed ductwork, retail-grade lighting, ad hoc backgrounds, and poor acoustics — none of which met the standard required for beauty content production.
The Build
Dragon Studio Solutions worked closely with the L'Oréal team across multiple planning sessions to design a studio that balanced creative requirements with practical office constraints. A LightPro ceiling track lighting system was installed to replace the existing retail lighting. A motorised background system provides multiple backdrop options. Acoustic treatment addresses the sound reverberation issue. The result is a polished, multi-purpose production environment that works for social, training, and live content.
Key Features
Multi-functional in-house production studio, L'Oréal Sydney
LightPro ceiling track lighting system — replaces retail-grade lighting
Motorised background system with multiple backdrop options
Acoustic treatment for clean audio across all content formats
Podcast and audio production capability
Suitable for social media, training, product demo, and livestream content
The Outcome
L'Oréal now produces beauty content, training materials, product demonstrations, and social media assets from a purpose-built in-house studio. The acoustic treatment and professional lighting system mean every format — from a quick social reel to a livestreamed product launch — meets the visual and audio standard the brand requires.