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L'Oréal

In-House Studio

When L’Oréal reached out to Dragon Studio Solutions, their vision was clear: transform a standard office space into a multi-functional production studio capable of delivering professional-grade content for training, social media, product demos, and livestreaming. But like most commercial spaces, it wasn’t ready for high-end video or sound work out of the box.

The ceiling was cluttered with exposed ducts and vents, and the lighting was basic retail-grade — far from ideal for beauty content. Backgrounds were ad hoc, and sound reverberation was a constant issue.


The Solution

We worked closely with the L’Oréal team across multiple planning sessions, balancing creative ambition with real-world functionality and budget. The final studio featured:


🎥 Lighting & Rigging

  • LightPro StudioLine 2000XL Bi-Colour Soflite & 720XL Bicolor LED: Robust key and fill lights that bring skin tones and hair texture to life.

  • LightPro Shark 7000SL and 1200 Bi-Colour LEDs: High-output units for background or beauty-focused lighting.

  • Dual ceiling track with 4 pantographs: Allowing lights to be repositioned easily without cluttering the floor.


🎙️ Sound & Acoustic Treatment

  • Full acoustic ceiling and door treatment for echo reduction.

  • LightPro acoustic wall panels, custom-fitted around ducting and vent work (see before photos for reference).


🖼️ Background & Styling

  • Triple background roller system for seamless velvet: white, black, and chroma green.

  • Grid reflectors and quick-fold softboxes for styling flexibility.

  • Prompt-it Flex iPad teleprompter + RØDE Wireless Pro mics: Ideal for guided shoots and interviews.


From Planning to Execution

“From the start, Angelo and the Dragon team just got it,” said a L’Oréal team member during the install. “They understood the L’Oréal aesthetic, but more importantly, they helped us understand the why behind every element — light quality, camera positioning, acoustics, all of it.”

Installation involved careful negotiation with base building constraints, including vent routing, ceiling anchors, and lighting zones. We engineered around exposed air-conditioning ducts by building a sound-insulated bulkhead and customizing our acoustic paneling.


Training & Handover

Post-installation, we ran an extensive on-site lighting and camera training workshop for the L’Oréal content and education teams. This hands-on approach ensured every staff member could confidently use the space — whether shooting with an iPhone or a mirrorless camera setup.



What We Delivered

ProductQtyHighlightsLightPro StudioLine 2000XL + 720XL2Bi-colour soft panels for beauty lightingLightPro Shark 7000SL + 1200B4High-output LED systemsPantograph ceiling system1 kitFlexible overhead mountingSeamless velvet backgrounds3 coloursBlack, white, green screenLightPro softboxes, reflectors, expan systemFull kitModular background + bounce optionsAcoustic door + wall treatmentCustomEcho-free audio captureTraining & supportFull dayStudio operation, lighting, shooting


Results

L’Oréal’s new space now operates as a fully functional beauty production studio. It has transformed how their educators, stylists, and content team create and share visuals — faster, sharper, and in full brand alignment.

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