Lioness Fashion

The Brief

Australian fashion label Lioness, based in Surry Hills, Sydney, needed a dedicated in-house fashion photography studio to support their growing e-commerce catalogue and social media content. Known for luxury-inspired designs sold across Australia and internationally, Lioness required a large, clean white cyclorama that would let the team photograph new products quickly and consistently — without the cost and scheduling friction of external studio hire.

The Build

Dragon Studio Solutions designed and installed a single-wall white cyclorama studio in a 6m x 11m space at the Lioness Surry Hills premises. The cyc spans the full 6m width of the room, providing an expansive, seamless white backdrop for garment and model photography. A new floor was laid over the existing surface before the build to create the clean, flat base a cyclorama requires for a seamless floor-to-wall transition.

Key Features

• 6m x 11m single-wall white cyclorama fashion photography studio

• Surry Hills, Sydney — in-house at Lioness headquarters

• 6m wide seamless white backdrop for garment and model shoots

• New floor preparation for a level, professional cyc base

• Designed for high-volume new-season catalogue production

• Supports international e-commerce and social media content

The Outcome

Lioness can now photograph new collections in-house at their Surry Hills studio with a consistent white environment that maintains their brand aesthetic across every image. The larger, well-planned cyclorama significantly increases the number of shots the team can complete in a session — reducing production cost and time-to-market for new product launches across their Australian and international markets.