Pet Circle

The Brief

Pet Circle, Australia's largest online pet retailer, needed a dedicated in-house photography and video studio to support their content output across e-commerce product listings, social media, and branded storytelling. The scale of their catalogue required a studio setup capable of handling high-volume daily production.

The Build

Dragon Studio Solutions designed and installed a white cyclorama studio with ceiling-mounted track lighting, a motorised background system, and a dedicated podcasting capability. The studio is configured for both product photography — with the seamless white cyc as the primary backdrop — and video content, including presenter pieces and brand storytelling formats.

Key Features

• In-house e-commerce photography and video studio

• White cyclorama — seamless backdrop for product and lifestyle shoots

• LightPro ceiling track lighting system

• Motorised background system for multiple backdrop options

• Podcasting and audio production capability

• Designed for high-volume daily content production

The Outcome

Pet Circle now produces the full range of content required for a major e-commerce operation — product photography, social video, and branded content — entirely in-house. The studio's high-throughput design supports the pace their team needs to keep a large and constantly-updated product catalogue looking its best online.